“Another new imprint, Fig Tree Books, for which we carried our first deal report yesterday (it’s separate from the UK imprint Fig Tree), will launch in March 2015, distributed by PGW. Founded and financed by former pharmaceutical businessman and inventor Fredric Price, the new house will focus on literary fiction about the American Jewish experience. Editor-in-chief Michelle Caplan says, ‘The American Jewish experience is a rich and broad category with a long history of compelling literature as well as an area that many talented contemporary writers are dynamically exploring. Our goal is to make Fig Tree the first place readers turn to in order to find new voices as well as classics that will still appeal to current readers.'”